So I host this morning radio show at WHIZ-FM in Zanesville, Ohio, and I maintain a Facebook page and Twitter account for the program, which is called Z92 Morning Rush (shameless plug, yes). The social media accounts help me to build an audience and stay in contact with regular listeners. The usual stuff.
Now I'm not the most tech savvy dude you'll ever meet. I'm not totally lost in the techniverse, but it's not exactly home sweet home, either. Anyway, today on the show - which I affectionately refer to as El Grande Show - one of my minions, Sara the Moderator, informed me that Facebook is now using hashtags (#), a la Twitter.
This was news to me, so I Googled "Facebook hashtags" and found an article by Christopher Null on PC World's interwebs site about the topic. According to a study by Simply Measured, the Facebook hashtags, which made their debut on the site in June, aren't "driving additional engagement" by users.
Mr. Null said there are multiple issues with Facebook's hashtags that could be preventing the desired "additional engagement." First, the hashtags are clickable in an initial post, but don't work all the time in ensuing comments. Second, the hashtags on Facebook aren't readily visible like they are on Twitter. Third, when you click on a Facebook hashtag, you get a pop-up page that loads at a snail's pace.
It seems like the Facebook hashtags are rather useless then, doesn't it? Why even bother with them, right? I certainly won't be using them on my future Facebook posts, will I?
Wrong. In good lemming fashion, I hashtagged (did I just make up a word?) three items in my very next post about a local band that we had on the show today. I felt cool and trendy for about a minute or so.
But I'll probably keep using the Facebook hashtags just because they turn blue and you can click on them.
Hey, squirrel!!!!
#Sigh.
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